Nezir Sinani

Executive Director of B4Ukraine

Executive Director of B4Ukraine, a coalition of civil society organizations working to cut Russia off from means to conduct the war against Ukraine.

Photo of Nezir Sinani

Articles

  • Why Firms That Choose to Return to Russia Will Lose Their Money and Reputations
    Author
    Photo of Nezir Sinani
    Nezir Sinani
    Category
    Opinion
    Why Firms That Choose to Return to Russia Will Lose Their Money and Reputations
    The US commitment to swiftly ending the Russia-Ukraine war has sparked concerns that Western companies may attempt  to rapidly re-enter the Russian market if a peace deal is reached. However, the risks of operating in Russia have skyrocketed, making the case for returning both practically reckless and morally questionable. For companies considering re-entering, Russia represents a game of Russian roulette.