A Touch of Ukrainian Glamour Lights Up Jimmy Fallon’s Show as Ashe Performs in WONÁ Concept

American singer-songwriter Ashe appeared on The Tonight Show Starring Jimmy Fallon on November 6 wearing a dress by Ukrainian fashion brand WONÁ Concept, bringing Ukrainian design to one of the most prominent late-night television shows in the United States.

Acording to Marie Claire.ua, for her performance over the weekend, the singer, known for her single Stop the Wedding, chose a red, stone-embellished gown from the brand’s Evening Collection 2025.

“Spotlight on ASHE in WONÁ. Her music, her energy, her moment,” the brand commented.

WONÁ Concept is a Ukrainian fashion house specializing in bridal and eveningwear. Originally established as a family atelier, the brand has expanded internationally, with more than 100 representatives across markets including the United States, Italy, Germany, and the United Kingdom, as well as flagship showrooms in New York and Los Angeles.

The label regularly presents its collections at New York Bridal Fashion Week and Barcelona Bridal Fashion Week, two major international events for the bridal fashion industry.

WONÁ Concept has dressed several international celebrities, including tennis star Venus Williams, who wore a custom wedding look by the Ukrainian brand.

American actress Lana Condor, known for her role in To All the Boys I've Loved Before, selected the label’s Kailani gown for her wedding.

WONÁ Concept designs have appeared on the red carpets of the Cannes and Venice film festivals.

Ashe’s appearance comes amid growing visibility for Ukrainian fashion labels in international music and entertainment.

In another recent example, American actress and singer Hilary Duff appeared on the latest cover of Billboard magazine wearing a top by Ukrainian sustainable fashion brand TG Botanical.

The 39-year-old star’s appearance in the Ukrainian design has brought renewed attention to TG Botanical, whose manufacturing facilities were destroyed during Russia’s ongoing war against Ukraine.

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