Hilary Duff Brings Ukrainian Sustainable Fashion to Billboard’s Cover With TG Botanical Design

American actress and singer Hilary Duff appeared on the latest cover of Billboard magazine wearing a top by Ukrainian sustainable fashion brand TG Botanical, the brand announced on Instagram on November 10.

The 39-year-old star’s appearance in the Ukrainian label’s design has brought renewed attention to the brand, which lost its manufacturing facilities amid Russia’s ongoing war against Ukraine.

The magazine cover also prompted a reaction from TG Botanical founder and Ukrainian designer Tetiana Chumak, who shared on Instagram Stories that seeing Duff wearing one of her creations had encouraged her to reconsider reviving the brand.

“When you're wondering whether it's worth reviving the TG Botanical brand?! Here's your answer!!!! When the world's biggest celebrities choose your creations for cover shoots of the most prestigious international publications, and you didn't even know about it...” Chumak wrote on Instagram Stories.

The development comes nearly eight months after a Russian attack devastated the brand’s manufacturing facilities in the Kyiv region.

Overnight on March 13–14, Russian forces launched strikes targeting energy infrastructure across the Kyiv region, with the city of Brovary among the locations heavily affected. The attack also damaged production facilities used by several Ukrainian fashion labels.

Following the strikes, Chumak confirmed that the manufacturing facilities of her brands, TAGO and TG Botanical, had been destroyed. The same premises also housed production operations for Ukrainian menswear label ANISIMOV, while mass-market fashion brand JUL was among the other businesses affected.

Founded in 2021 by Chumak, who has nearly two decades of experience in the fashion industry, TG Botanical specializes in sustainable clothing made from natural, plant-based materials.

The label debuted with a small collection of artisanal lightweight dresses and relaxed, pajama-inspired ensembles, incorporating not only organic linen but also less conventional fabrics, including hemp and nettle, which require more complex manufacturing techniques.

Its collections combine sustainable textile production with elements of early-2000s fashion, drawing inspiration from the Y2K aesthetic through micro tops, cropped tie-front cardigans, long skirts, and low-rise trousers.

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Over the years, TG Botanical has also gained recognition on the international fashion scene, participating in Copenhagen Fashion Week for several consecutive seasons. The event is widely regarded as one of the leading global platforms for sustainable fashion.

Duff’s appearance on the Billboard cover is the latest example of Ukrainian fashion gaining visibility in international entertainment and popular culture.

Earlier, Ukrainian jewelry brand SOVA was featured in the second season of Guy Ritchie’s Netflix series The Gentlemen, with one of its designs appearing in the season finale.

In the episode, Susie Glass, a central character portrayed by British actress Kaya Scodelario, wears a ring from SOVA’s Rouge collection, bringing another Ukrainian fashion accessory to an international audience.