Netflix’s “The Gentlemen” Features Ukrainian Jewelry Brand SOVA in Season 2

Ukrainian jewelry brand SOVA has made an appearance in the second season of Guy Ritchie’s Netflix series The Gentlemen, with a piece from the brand featured in the final episode.

In the season finale, Susie Glass, a central character portrayed by British actress Kaya Scodelario, wears a ring from SOVA’s Rouge collection.

The piece was selected through SOVA’s collaboration with stylist Loulou Bontemps, who has worked on The Gentlemen for the past two seasons.

The new season of the series premiered on Netflix on September 3 and has since become the platform’s most-watched series in Ukraine this week, according to the brand’s press release.

The feature continues SOVA’s collaboration with Scodelario, who previously chose jewelry from the Ukrainian brand for the red carpet at the Toronto International Film Festival, where she attended the premiere of Adulthood.

For the event, Scodelario accessorized her look with a yellow-gold necklace featuring an emerald from SOVA’s SHE collection.

SOVA’s appearance in The Gentlemen comes amid a growing number of international collaborations involving Ukrainian fashion brands. German sportswear brand PUMA recently teamed up with Ukrainian label CHER’17, marking PUMA’s first collaboration with a local fashion brand in the Ukrainian market.

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