-b8fcbbfe52c8c4ebd7d839f8da0d3498.jpeg "Daniel Kosoy")
In Ukraine, the average price per liter of gasoline stands at $1.43, which in freedom units, translates to approximately $5.44 per gallon. While climate-conscious European car buyers might gravitate toward electric vehicles, another trend emerging in Ukraine aligns more with a rugged, freedom-loving joie de vivre, one that’s quintessentially American.
This trend centers around the pickup truck, like the Ford-F150 a vehicle that has reigned as the most popular in the United States for over four decades. In 2024, Ukrainian car buying statistics reveal a remarkable surge in the popularity of pickup trucks, with sales tripling when comparing Year-To-Date (YTD) data. This increase is not limited to civilian purchases; the numbers would swell even further if we consider the many trucks donated to the Ukrainian armed forces by various international initiatives and countries.
Whether navigating the narrow, cobblestone streets of Kyiv's historic districts or speeding across open fields to intercept a drone, pickup trucks are becoming a symbol of resilience in Ukraine, echoing a duality once exclusively attributed to the U-S-Of-A, balancing excess and practicality.
There is a certain love for American culture in Ukraine, predating the massive military support supplied by the United States. American films and cultural exports are typically warmly received in all parts of Ukrainian society.
And what about America resonates with people in its wide sphere of influence? Innovation, resilience, and a sense of determination. The American dream so to speak, (excuse the patriotic sentiment) has an inspirational quality to some, maybe it’s lost its meaning internally, but across the world, it’s a great example to strive for.
Ukraine, under Soviet occupation, did produce its line of pickup trucks as well, the ZAZ-968MP was a modest little variant of the ZAZ-968 series, a lineup of small cars that rolled out of the Zaporozhian Automobile Building Plant (ZAZ) after which they were all aptly named.
The ZAZ lineup never reached national popularity like with its American counterparts, but over time Ukraine’s interest in the pickup truck has begun to give notice to the automotive market. So far this year, 1372 new pickups have been sold in Ukraine. It may seem like a small number when compared to the 1 million trucks sold in the US this year, but there's still a lot to strive for.
The top models in Ukraine are:
Peugeot Landtrek – 397 units sold
Mitsubishi L200 – 361 units sold
Toyota Hilux – 341 units sold
Ford Ranger – 79 units sold
Isuzu D-Max – 61 units sold
Pickup trucks are extremely useful near and on the battlefield. Their practicality and versatility give them several advantages over more conventional vehicles. The flatbed can be used to transport and evacuate soldiers, move equipment, or be mounted with a machine gun.
For defenders, pickup trucks are crucial. Take Ukraine's Mobile Air Defense Units, for example, which are dispersed across the country to rapidly intercept Russian suicide drones, cruise missiles, and other munitions. The units leverage their mobility to fill in the gaps where more traditional air defense can't reach, all the while protecting Ukrainian cities and citizens.
On the civilian side, much like rural America, Ukraine has a vast amount of farmland to tend to. Nothing can be more deserving of a flatbed than a few pails of hay and some livestock to tow. Others though, just do it for the vanity.
Honestly, it's a bit surreal to see a Ford F-150 Raptor dominating a narrow European street, practically filling the entire road. Fortunately, Ukraine has moved beyond its communist past and now enjoys the freedoms that come with a market-driven economy. Today, every Ukrainian has the right to buy a pickup truck for any purpose—though using it to blow things up might just be the most American thing ever.
