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“Keep the Memory of Your Hero”: Ukrainian Brand RBTNK Honors Ukraine’s Fallen with Digital Memorial

“Keep the Memory of Your Hero”: Ukrainian Brand RBTNK Honors Ukraine’s Fallen with Digital Memorial

Ukrainian brand RBTNK has unveiled a new initiative to honor those who have lost their lives in the war against Russia. The new chapter of RBTNK’s mission, titled “Keep the Memory of Your Hero,” is centered around both a physical and digital memorial for Ukraine’s fallen heroes—soldiers and civilians alike.

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Liubava Petriv
Liubava Petriv
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At the heart of this initiative is RBTNK’s digital memorial platform, where people can share stories and memories of their loved ones who have died in the war. With 13 stories already featured, this growing archive preserves the personal legacies of those lost. The platform invites individuals to submit their stories, ensuring that the memories of fallen heroes are never forgotten.

An example of a digital memory of a fallen loved one, documented on RBTNK’s platform. (Source: RBTNK)
An example of a digital memory of a fallen loved one, documented on RBTNK’s platform. (Source: RBTNK)

Complementing this digital tribute is a customizable memorial bracelet, which serves as a lasting physical tribute to fallen heroes. These bracelets, originally worn by comrades on the frontlines, have now become a way for families and loved ones in Ukraine and beyond to honor their fallen heroes. Each bracelet can be personalized with the name, date of death, call sign, coordinates of where the hero fell, or even a personal phrase. This unique artifact symbolizes the deep connection and respect for those who sacrificed their lives for Ukraine’s freedom.

Customizable bracelets to honour the memory of a fallen hero. (Source: RBTNK)
Customizable bracelets to honour the memory of a fallen hero. (Source: RBTNK)
Customizable bracelets to honour the memory of a fallen hero. (Source: RBTNK)
Customizable bracelets to honour the memory of a fallen hero. (Source: RBTNK)

The initiative is also grounded in RBTNK’s broader vision, which has evolved from social impact to remembering and uniting the people of Ukraine. At the core of the brand is a gamified universe featuring six archetypal characters—Defender, Medic, Rescuer, Volunteer, Journalist, and Worker—each representing the collective effort toward victory. Their artifacts symbolize “the small things that help win the big game,” with the memorial bracelet now serving as one of these meaningful tokens.

RBTNK’s new project underscores the belief that “Victory belongs to those who remember.” By offering both tangible and digital means of remembrance, RBTNK helps to keep the spirit of Ukraine’s fallen heroes alive.

Since Russia launched its full-scale invasion of Ukraine nearly 1,000 days ago, the country has endured significant losses. Over 4,000 days have passed since Russia’s initial invasion in 2014. Hundreds of thousands of Ukrainians have united to defend their homeland, with countless losing their lives in the process.

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