Ukrainian Healthy Snack Company Bob Snail Enters US, UK, and Canadian Markets

Ukrainian healthy snack brand Bob Snail is gaining traction globally, with recent expansions into the United States, United Kingdom, and Canada.

The Vinnytsia-based company, known for its fruit-based snacks and minimal-ingredient products, reported over approximately $39 million in annual revenue for 2024—a 30% increase from the previous year.

Bob Snail was founded in 2014 by two former executives of Danone Ukraine, Yevhen Shuhayev and Mykhailo Siverchuk, who left the corporate world to build a brand focused on healthy, natural sweets.

According to Forbes on March 26, their first product, a fruit roll shaped like a snail shell, has since evolved into a wide product range including smoothies, natural jellies, baby purees, and chocolate-covered snacks. Today, the company offers 187 unique items and exports to 39 countries.

Production remains local, with facilities in Vinnytsia region—an agricultural hub that allows access to fresh ingredients like apples and berries. This regional focus, combined with lean internal decision-making and fast-paced innovation, has helped Bob Snail maintain steady growth even during turbulent years for the Ukrainian economy.

The company’s international expansion is deliberate. After early challenges with local distributors, Bob Snail now establishes in-country teams to manage retail partnerships directly.

In Poland, this shift turned the market into Bob Snail’s top export destination. A similar approach is now driving growth in North America and the U.K., where the brand adapted its packaging and pricing to meet local expectations and sustainability standards.

Bob Snail’s founders emphasize the importance of visibility, regularly participating in international food exhibitions. These events have helped the company enter major retail chains with a handful of products and gradually expand shelf presence through in-store promotions and digital marketing.

The long-term goal is to make exports account for 80% of total revenue, not by reducing domestic sales, but by expanding globally. “We’re building a scalable model,” says Shuhayev. “The product stays healthy and simple—everything else adapts to the market.”

Earlier, Ukrainian startup Esper Bionics introduced MARS, a prosthetic control system that uses AI and muscle sensors to operate external devices, including drones. Unveiled in late 2024, the technology allows users to guide movement through subtle muscle shifts and is expected to launch commercially in 2025.