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Wildberries Removed the “Everything for the Special Military Operation” Tag—but There’s a Catch
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The Russian marketplace Wildberries disabled its "Everything for the SMO" product tag following a series of Ukrainian drone strikes on its logistics hubs, even as military-related goods remained on sale through other war-themed tags on the platform.
This was reported by the outlets Vot Tak and Dozhd, and relayed by the Ukrainian defense publication Militarnyi, on July 27.
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The tag, previously hosted at the marketplace's catalog page for "Everything for the SMO," now returns an error stating that no matching products could be found, Dozhd confirmed.
Search engines, including Google and Russia's Yandex, still surface the old link, but users who follow it reach the same empty result. A cached version of the page saved on May 29 had offered helmets, body armor, and other gear, though most listings were souvenir items such as flags, chevrons, and amulets.
Vot Tak found that only that single tag had stopped working, while the military goods themselves remained on the platform. One helmet marked as "tested in the SMO" was still available for purchase under the site's sports-accessories section.
Several dozen other war-related tags also remained active, including "SMO goods," "SMO accessories," and "SMO supplies," which listed body armor, helmets, stickers for school "hero desks," funeral kits, and military symbols.
Wildberries is Russia's largest online marketplace, frequently described as the country's answer to Amazon, and its logistics complexes form a core part of its operations.
Beyond consumer goods, the platform advertises body armor, fiber-optic spools for drones, the drones themselves, and related components, marketing them for use in the so-called “special military operation”(SMO).
The disappearance of the tag came amid a broad drone campaign that has knocked out roughly 10% of Wildberries' logistics capacity—about 552,000 square meters of warehouse space—since strikes began in mid-July.
Kyiv has cast the company's warehouses as infrastructure supporting Russia's military, a characterization Moscow has rejected.
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