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Maryna Starodubska

Maryna Starodubska

Ukrainian cross-cultural researcher and author

Maryna Starodubska is a cross-cultural researcher and consultant, Adjunct Professor at Kyiv-Mohyla Business School, and author of “Understanding Ukrainians: Cross-Cultural Perspective” and “Ukraine Layer by Layer: Freedom & Friction in a Frontier Society.”

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Author
Maryna Starodubska
Category
Opinion
Ukraine’s Mindset Has Changed Faster Than Most of Europe—What 35 Years of Data Show
Were Ukrainians and Russians ever really “brotherly nations”? Decades of cross-cultural research reveal how the Ukrainian mindset has evolved in a single generation—and how it now sets Ukraine apart from Russia, and places it closer to Europe than many outsiders assume.
Sep 01, 2026 18:21