Activitis Builds Fintech Infrastructure for Ukrainian Business During Wartime

Jun 19, 2026 12:32

8 min read

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Authors

Illia Kabachynskyi

Feature Writer

The winter of 2026 turned out to be one of the most difficult for Ukraine, and local businesses were not spared from its effects. In just three months, Russia launched more than 27,000 Shahed drones at Ukraine, which attacked civilian and energy infrastructure. Ukrainian entrepreneurs once again find themselves in a situation where the speed of decisions directly influences the ability to continue working.

At times like these, business financing isn't just about growth; sometimes it's about not stopping.

“One of our clients–the owner of a coffee shop–urgently needed 400,000 hryvnias to purchase a generator. If he’d gone to a bank for this financing assistance, he would’ve had to wait at least a month. However, thanks to our built-in financing model, he was able to purchase equipment on the same day and resume work without stopping business,” says Maksym Kushnaryov, Activitis shareholder.

Kostiantyn Zhukovskyy and Maksym Kushnaryov are developing Activitis with a focus on micro, small and medium-sized businesses — a segment that often needs fast, clear and flexible financing. The company has built its operating model so that businesses can quickly raise funds and use them for development.

At the center of this model is the idea that access to financing shouldn’t complicate the path to entrepreneurship, rather that it should help businesses to quickly grow and scale. 

A few years ago, the idea of ​​Activitis grew out of the already familiar Buy Now Pay Later model. But over time, the company's shareholders changed the very logic of the approach: for a business, it's not just about the ability to buy now and pay later, but about the ability to grow now and pay when it suits its business model. This is how the concept of Grow Now Pay Later appeared.

Through its embedded finance model, Activitis gives entrepreneurs access to working capital that works not as a temporary cash gap bridge, but as a resource for development, procurement, and scaling.

Less than an hour and 30 minutes to make a decision

The author of this article first spoke with the Activitis team at the end of 2024. One of the elements that attracted attention at that time was the speed of decision-making: at that time it was 30 minutes, and the transaction took only 1 hour and 57 minutes.

“This is from the moment the application is received to the moment the client receives the funds. This is extraordinary speed,” said Kostiantyn Zhukovsky, founder of Activitis. “Now we have become even faster,” he adds.

It seems that the slogan “becoming a better version of yourself every day” at Activitis has delivered practical results: this year’s record is 42 minutes. That’s how long it took for a business, not an individual, to receive tens of thousands of dollars in funding.

It is around this logic that the company's shareholders build their model: micro and small businesses should receive financing quickly and without unnecessary bureaucracy. To this end, the company creates a fintech infrastructure of embedded finance, in which financial solutions become part of familiar business processes and provide the most seamless experience for the user.

"Embedded finance is the answer to the need: to expand your business now by purchasing everything you need. Today, we are the first and only in Ukraine to satisfy this need in the B2B segment," emphasizes Maksym Kushnaryov, a shareholder of Activitis.

It’s important to note that Activitis is not a bank and does not attract other people's funds to finance the business. Shareholders fully provide their own capital, demonstrating that this is a business built on trust and willingness to take responsibility. Like every entrepreneur at such a time in Ukraine, they risk their own funds.

The company manages to achieve such results despite a full-scale war. Activitis continues to scale, launch new tools and strengthen the financial infrastructure for Ukrainian business.

Activitis’ Infrastructure

Speed and Trust–Two of the crucial elements of Activitis’ work, but not the only ones. The third key route is innovation. It’s innovation that allows the  company to create a product infrastructure for the specific needs of entrepreneurs from various industries.

eDilo — The first online B2B BNPL service for businesses in Ukraine. It integrates installment payments and deferred payments directly into B2B sales, turning the financial product into a part of the commercial offer. For a business that sells, it is an opportunity to increase sales and work with more expensive product groups. For a business that buys, it is a way to purchase the necessary product or service from a partner without a down payment, collateral, and paper procedures.

WEAGRO is an ecosystem of embedded financial solutions for agribusiness. It combines online agri-installment services, bill payments, and deferred payments, helping agribusinesses quickly and transparently purchase equipment, seeds, fertilizers, and services without collateral and a long paperwork process. For Ukraine, which even during a full-scale war remains among the key exporters of agricultural products in the world, such tools are of particular importance.

WEAGROBANK is a digital service for agrarians that expands farmers' access to financial products. It combines Activitis embedded financing tools with classic banking products and was launched in partnership with the European bank Piraeus Bank.

WEAGROMARKET is a marketplace for agribusiness, where partners' products can be purchased in installments. The official launch of the product is scheduled for the end of March 2026.

Activitis Education is an educational platform that is shaping a new culture of applied financial literacy. It unites the business community, entrepreneurs, students, deaf people and educational institutions around practical knowledge in finance, entrepreneurship and business development. The platform organizes events, creates educational products, engages students in practice with the possibility of further employment and helps transform financial education from theory to a real tool for action.

Rebail Asset Management is an asset management company working at the intersection of financial architecture, business asset consolidation and strategic capital management. The company helps businesses manage assets systematically, transparently and strategically using stock market tools — including bonds, derivatives, options and SPV structures.

Together, these products do not form a set of separate services, but a single fintech infrastructure. Its task is to give the entrepreneur access to the necessary financial instrument exactly at the moment when it is necessary for business development.

Investing in the Market— Helping Ukraine

A separate direction of Activitis development has become education. Activitis Education was born as a response to a clear market demand: entrepreneurs and teams often lack practical knowledge to make financial decisions, and businesses lack trained specialists who understand the real processes of companies.

That is why the direction combines practical training, expert lectures, partner educational formats, internships for young people and inclusive initiatives.

The team started working with students for the same reason: the market needs ready specialists, but they need to be not only searched for, but also systematically prepared. Universities create a theoretical basis for this, and business can add practical experience, real cases and understanding of how financial instruments work in companies.

This year, Activitis Education has held more than 40 lectures and webinars on financial literacy for over 8,000 participants, organized more than 10 specialized events for micro, small, and medium-sized businesses that drew over 600 participants, and built more than 25 systematic partnerships.

The President of Ukraine's Foundation for the Support of Education, Science and Sport and Activitis Education signed a Memorandum of Cooperation. The strategic partnership outlines areas of joint work to develop support programs for talented youth, digitalize certain processes for interacting with participants in the Foundation's programs, and continue international educational initiatives, including the UK–UA Visiting Professors Program. Activitis Education has joined initiatives of the National Bank of Ukraine as part of the joint implementation of the financial literacy development strategy, and it consistently supports First Lady Olena Zelenska's initiative, the Summit of First Ladies and Gentlemen.

Beyond its educational initiatives, Activitis supports various social projects, from major national fundraisers and foundations such as "Come Back Alive" and UNITED24, to specific initiatives such as fundraising for the reconstruction of the Okhmatdyt children's hospital. The company also consistently supports the Ukrainian Society of the Deaf and directs funds to the needs of the Armed Forces of Ukraine.

"We're building a business ourselves, we understand its needs, and we see the real demand in the market. And in the same way, we want to help Ukraine, that's one of our shared missions across the whole team," the Activitis shareholders conclude.

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