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From a Soviet insulation materials factory to a Ukrainian art center for cultural freedom to a notorious Russian torture camp—IZOLYATSIA (ІЗОЛЯЦІЯ in Ukrainian) has seen it all.

Imagine yourself in a place where there are no consequences for going on live television and calling for the death of your competitors or just ordinary people. Where no one will bat an eye about the crazy stuff you say because the people tasked with oversight are also the ones paying your salary.

The war in Ukraine finds a new front on Twitter, where the North Atlantic Fella Organization battles Russian propaganda with humor and Shiba Inu avatars. This online army raises funds and makes a real-world impact through witty memes and counter-narratives.