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Jared Leto Seeks to Trademark His Name in Russia for Fashion and Entertainment
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American actor and singer Jared Leto has applied to register the trademark “Jared Leto” in Russia, according to Russian stated media on March 10, citing data from the Russian Federal Service for Intellectual Property (Rospatent).
The application for the trademark was filed by the artist in March 2026. Leto intends to use the brand to sell clothing, footwear, and headwear, as well as to provide entertainment services, release music products, and produce films.
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This move follows several controversial instances of the Thirty Seconds to Mars frontman expressing a desire to perform in Russia. During a concert in Belgrade in late 2024, Leto faced significant backlash after telling a Russian-heavy audience that he “missed” them and intended to bring his tour to St. Petersburg and Moscow once “all these problems are finished,” referring to the ongoing full-scale invasion of Ukraine.
During his concert, Jared Leto acknowledged the presence of several Russian attendees and mentioned feeling a “lot of Russian energy” in the crowd. He assured the audience that he would return to both Russia and Ukraine, stating, “When all these problems are over, we will come to your homeland,” and hinted at plans to visit Kyiv as well.
Leto’s remarks have sparked backlash from some Ukrainian observers, who felt he minimized the severity of the war by referring to it as a “problem.” Despite this, Leto had previously expressed support for Ukraine, performing in Kyiv and honoring the Heroes of the Heavenly Hundred.
The reactions from the Serbian audience were mixed, with some Russian fans showing approval by applauding. Leto ended his comments with a "thank you" in Russian, further connecting with his audience.
A day later, Ukraine’s Ministry of Foreign Affairs (MFA) condemned Leto’s comments, calling them an “insult to those sacrificing their lives to defend freedom.”
The MFA expressed outrage, stating, “There can be no appeasement for Russia when it continues its attempts to solve the ‘problem’ of Ukraine’s very existence.”
Notably, Leto’s rhetoric has shifted over the past decade, as he expressed his support for Ukraine, following Russia’s illegal annexation of Crimea. At the 2014 Oscars, Leto made a public statement in his acceptance speech for “Best Supporting Actor” for Dallas Buyers Club, addressing the global struggles for freedom and democracy, specifically mentioning Ukraine.
“To all the dreamers out there around the world watching this tonight in places like Ukraine and Venezuela, I want to say we are here and, as you struggle to make your dreams happen, to live the impossible,” Leto said. “We're thinking of you tonight.”
In another recent development, British singer Charli XCX attended an official Berlinale afterparty in Berlin organized by Russian national Anastasia Shevtsova, whose family has ties to cultural initiatives in Russian-occupied Ukrainian territories. The event, held on February 14, followed the premiere of The Moment, a mockumentary directed by Zaydan Zamiri and featuring Charli XCX.
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